As a potential franchisee for Storm Guard Roofing and Construction, it’s important to understand that one of the cornerstones of building a successful business is lead generation. While some people may initially feel apprehensive about the idea of door knocking, it’s crucial to recognize that this strategy is not only an integral part of the business model but also one of the most consistently effective ways to generate quality leads.
At Storm Guard, we don’t simply rely on traditional or outdated methods; we’ve refined door knocking into a highly efficient, results-driven system. As part of your training, you and your staff will be thoroughly educated on how to implement our proven door knocking strategy. This process isn’t just a suggestion—it’s a requirement for success in the franchise. Why? Because our approach is unlike anything you might have encountered before, and it has delivered remarkable results for our franchise network.
Storm Guard’s door knocking methodology is based on a scientific approach that takes into account several key factors. First and foremost, we train you to identify and target the ideal prospects using a highly specialized set of criteria. Your team will be able to evaluate homes and businesses based on the type of roofing materials in place, which allows you to target homes with the greatest potential for needing repairs. But it doesn’t stop there—our system integrates historical data on past storm activity, allowing you to pinpoint areas that have been affected by hailstorms or other weather events. This intelligence is powered by Storm Guard’s proprietary Weather Forensics software, a unique tool that helps identify specific neighborhoods or properties that are likely candidates for roofing damage based on historical weather patterns.
Once trained, you and your team will have the tools and knowledge to identify the ideal neighborhoods and homes to target. By combining roof type with storm history, you’ll be able to focus your efforts where they matter most. For example, imagine driving into a neighborhood where you can immediately spot multiple homes with a roof type that has a higher likelihood of damage from recent storms. Using the Weather Forensics software, you’ve already identified that this area experienced a hailstorm several months ago. Now, you know that these homes are highly qualified prospects, and you haven’t even knocked on a door yet.
Once you and your team are out in the field, you’ll be equipped to engage with homeowners in a highly professional, focused manner. Dressed in a branded Storm Guard shirt and driving a Storm Guard-branded vehicle, your sales representatives will approach each home with confidence, presenting the facts to homeowners about the storm event that recently passed through the area and discussing how their roof may have sustained damage—damage that could potentially be repaired at no cost outside of their insurance deductible.
It’s important to note that while door knocking is a critical part of generating leads for storm damage repairs, it’s not required for the ‘Retail’ (non-insurance) side of the business. However, for the insurance-related services, door knocking remains one of the most successful and efficient methods of generating high-quality leads, and it’s backed by years of proven results. When executed properly, it can significantly boost your business’s growth and success.
By following Storm Guard’s systematic, scientifically-based door knocking strategy, you’ll be well-positioned to attract and convert leads, setting the stage for a solid, sustainable business.
